FOR IMMEDIATE RELEASE
MEDIA CONTACT:
Mike Grossman
SCC Grossman Public Relations
mgrossman@sccgrossman.com
312.222.7478
New Allen Edmonds Store Opening at Reston Town Center in Reston, VA
Second D.C.-Area Retail Store for the Company
PORT WASHINGTON, Wis. (September 22, 2011) – Allen Edmonds, the U.S.-based manufacturer of premium men’s footwear and accessories, announces the grand opening of its store at Reston Town Center in Reston, Virginia. The new Allen Edmonds store is the second in the D.C. area and will carry their full line of American-made men’s shoes, belts and accessories. The new store will join the company’s existing store located at 1027 Connecticut Avenue NW in Washington D.C.
Allen Edmonds designs and crafts American-made classics, providing men with the best quality/value ratio in the executive men’s shoe market. The company is in the midst of a spectacular business resurgence led by terrific new designs and Made in U.S.A. craftsmanship.
“We are delighted to open a second store in the D.C. area,” said Paul Grangaard, President and CEO of Allen Edmonds. “The Allen Edmonds offering is a perfect fit for the men of this area, and adding a second store offers more convenience to our customers.”
Allen Edmonds will offer a storewide grand opening sale on all merchandise from September 22-25 during which all Allen Edmonds branded shoes, belts and accessories will be marked down by 15 percent. Immediately following the grand opening sale, the store will move into their Rediscover America promotion from September 26 through October 11. As a thank you for continued customer support and in celebration of Columbus Day, the event will feature best prices of the year on some of Allen Edmonds most popular Made in USA styles, including several classic and new styles for fall. Customers will also enjoy continued Grand Opening savings of 15 percent on all other Allen Edmonds shoes, belts and accessories.
On September 29, Grangaard and Head Shoe Designer, Mark McNeill, will host a meetand-greet at the new store. From 5-8pm, shoppers can tour the store, enjoy refreshments and save 15 percent on their purchase.
About Allen Edmonds Shoe Corporation
Founded in 1922, Allen Edmonds Shoe Corporation is a privately held, U.S.-based manufacturer of premium men’s footwear and accessories. Taking shoemaking to the
level of an art form, Allen Edmonds footwear is handcrafted in Port Washington, Wis., using a 212-step production process. Allen Edmonds products are available at upscale stores worldwide, including 36 Allen Edmonds stores across the U.S., and online at www.allenedmonds.com.
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